Uber Boat takes over London commuter ferry for water rides

Uber Boat takes over London commuter ferry for water rides

Uber will soon have a boat option, but unlike its ride-hailing service, it won’t be on-demand.

Uber Boat is launching in London as the ride-sharing app takes over one of the city’s commute ferries, Thames Clippers. Later this summer, the water transit service will be rebranded as “Uber Boat by Thames Clippers.” The boats and piers will have the Uber logo clearly displayed, but all operations will remain the same for the company; Uber drivers won’t be at the helm or anything. 

The partnership is supposed to encourage people to use the ferry, which started service again last month after the coronavirus pandemic shut it down for months. Commuting and public transit is starting to trickle back to life in cities like London, but studies find that commuters are hesitant to go back to their old ways.  Read more…

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