Facebook criticized for toothless ‘PR exercise’ following ad boycott

Facebook criticized for toothless 'PR exercise' following ad boycott

In the face of mounting advertiser pressure over its handling of hate speech, Mark Zuckerberg today met with the leaders of the NAACP, the Anti-Defamation League, the Free Press, and the Color Of Change. It did not go well. 

With an ever-increasing number of business pulling advertising dollars from Facebook as part the #StopHateForProfit boycott, the social media behemoth’s COO, Sheryl Sandberg, announced Tuesday the “need to take action.” Unfortunately, according to the group behind the campaign that has grown to encompass massive brands like Unilever and Verizon, that action consisted of a meaningless “PR exercise” that resulted in “no commitment” from the Zuckerberg-helmed company.  Read more…

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