Adapting Customer Experience in the time of a Pandemic

Johannesburg, 30 June 2020 – Some of the biggest leaps in consumer behaviour and purchasing preferences have generally followed profound historical events. What we once considered a helpful or luxury service has now become fundamental in a world forever changed by Covid-19.Forced isolation and social distancing restrictions, put into place during the Covid-19 health crisis, will have a lasting effect on the world as we know it. The gradual shifts towards digitisation that were happening over time, have now accelerated to become more immediate behaviour changes. When it comes to changes, WeApply, South Africa’s premier fully-digital home loan provider, has created a…